Brand Specialist

The Brand specialist is responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. These professionals continuously monitor marketing trends, keep a close eye on competitive products in the marketplace and look for opportunities to further their brands. They also regularly meet with appropriate personnel associated with the brand to ensure they maintain a strong day-to-day business understanding of their current and future business objectives. Working under the direction of the Director of PCH Brands and other members of the brand team, they serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.

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Digital Communications Spec

Posting Note: Please note: Healthcare experience preferred

The Digital Communications Specialist's role is to support and optimize Phoenix Children's Digital Communications programs. Duties for the Digital Communications Specialist will include the creation, execution and tracking of digital communications campaigns for social media and web search optimization. Day to day tasks could include sourcing images and artwork, creating content, creating digital communications assets, and handling general digital communication activities. In this position, creative thinking skills and strategies will be an essential part in driving PCHs digital narrative, enhancing the organization's image, managing the organizations' online reputation and improving digital communications with key stakeholders, and supporting brand engagement through effective campaigns. Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be an excellent writer and communicator. Ultimately, the exceptional Digital Communications Specialist should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives.

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Director of Communications

The Director of Communications, is responsible for the development of strategic internal and external communications plans that the support the overall perception, knowledge and understanding of the overarching Phoenix Childrens brand with the systems various key audiences. Major areas of focus for these activities would include PCHs six centers of excellence and national reputation enhancement, providers, managed care partners and employees. The Director of Communications would be tasked with developing monitoring tools, measures of success and reporting to gauge and ensure the effectiveness of the department in reaching established goals. This position would have oversite of over the organizations website and social media presence, along with internal and external communications and public relations activities. Reporting to the Vice President of Marketing, Communications and PR, this position will work collaboratively with the Director of Marketing to ensure that communication strategy goals and marketing strategy goals are well aligned.

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