The Brand manager is responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. These professionals continuously monitor marketing trends, keep a close eye on competitive products in the marketplace and look for opportunities to further their brands. They also regularly meet with appropriate personnel associated with the brand to ensure they maintain a strong day-to-day business understanding of their current and future business objectives.
Working under the direction of the Director of PCH Brands, brand managers serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.
The Director of Communications, is responsible for the development of strategic internal and external communications plans that the support the overall perception, knowledge and understanding of the overarching Phoenix Childrens brand with the systems various key audiences. Major areas of focus for these activities would include PCHs six centers of excellence and national reputation enhancement, providers, managed care partners and employees. The Director of Communications would be tasked with developing monitoring tools, measures of success and reporting to gauge and ensure the effectiveness of the department in reaching established goals. This position would have oversite of over the organizations website and social media presence, along with internal and external communications and public relations activities. Reporting to the Vice President of Marketing, Communications and PR, this position will work collaboratively with the Director of Marketing to ensure that communication strategy goals and marketing strategy goals are well aligned.