Media Relations Specialist

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Position Details

Department: CORP | Communication Services
Location: Phoenix
Shift: Mon-Fri, Days, 8am-5pm
Category: Communications/PR/Publications
Posting #: 927682
Employee Type: Full-Time

Position Summary

The Media Relations Specialist is a key member of the Communications team responsible for executing on external communication strategies at Phoenix Children’s, with particular emphasis on media relations. This team member is tasked with identifying proactive opportunities and vetting incoming requests, identifying appropriate spokespersons and preparing them as needed, gathering background details from clinical and administrative leaders, drafting briefing materials, facilitating media interviews, media monitoring and assessing quality of coverage. The Media Relations Specialist uses their writing and editing skills to draft materials such as press releases, fact sheets, media briefing documents and key messages. This position supports the organization’s efforts related to planning, execution and measurement of communications efforts to drive awareness, understanding, preference and loyalty to Phoenix Children’s with our external stakeholders, especially media and patient families.

Position Duties

  • Media Relations and Content Planning
    Works with internal and external stakeholders to uncover opportunities for stories and important content for media relations. Monitors and researches industry information and related news, identifying media opportunities to help support and elevate key messages and strategy for the organization. Closely monitors existing mechanisms for fielding incoming media inquiries. Prepares spokespersons with briefing documents and media training as needed ahead of interview opportunities. Coordinates on-site media interviews, including escorting reporters/photographers/videographers while on-site at any Phoenix Children’s facility. Develops and executes media relations plans in line with agreed upon goals. Builds and maintains relationships with key media, spokespersons and internal stakeholders. Ensures activities conform to legal standards, including but not limited to HIPAA and Stark. Coordinates with outside agencies as needed.
  • Writing and Editing
    Researches, writes and edits material targeted to various stakeholders (media, spokespersons, patient families, etc.) in support of organization initiatives and priorities. This may include press releases, emails, speaking points, FAQs, award entries, patient stories and other communications vehicles. Writes in a professional manner (style, grammar, interest, readability and tone), presents facts and quotations accurately, and ensures the finished product communicates effectively with appropriate language geared to the audience. When editing for others within the health system, handles with respect for the writer and an understanding of the project goals and intended use(s). Writes using AP and Phoenix Children`s style guides with a commitment to error-free content.
  • Monitoring, Measurement and Reporting
    Monitors media platforms, local, national and trade news daily. Keeps apprised on social media trends and issues as they may impact media relations efforts. Monthly, quarterly, annual executive-facing reporting on media placements against stated objectives and demonstrates the effectiveness of media relations efforts. Analyzes quality of earned media against key messages and looks for ways to continually improve spokesperson performance and journalist engagement.
  • Performs miscellaneous job related duties as requested.

Phoenix Children's Mission, Vision, & Values

Mission

To advance hope, healing and the best healthcare for children and their families

Vision

Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.

We realize this vision by:

  • Offering the most comprehensive care across ages, communities and specialties
  • Investing in innovative research, including emerging treatments, tools and technologies
  • Advancing education and training to shape the next generation of clinical leaders
  • Advocating for the health and well-being of children and families
Values
  • We place children and families at the center of all we do
  • We deliver exceptional care, every day and in every way
  • We collaborate with colleagues, partners and communities to amplify our impact
  • We set the standards of pediatric healthcare today, and innovate for the future
  • We are accountable for making the highest quality care accessible and affordable

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Position Qualifications

Please review the following qualifications and specify whether you meet each of the requirements listed.
Education
 Do you meet this requirement?
1. Bachelor’s degree with a major or minor in communications, public relations, journalism or related field.
Required
Experience
 Do you meet this requirement?
1. One (1) to three (3) years of experience in media relations.
Required
2. One (1) to three (3) years of previous experience in communications or public relations role.
Required
3. Hospital or healthcare experience.
Preferred
Special Skills
 Do you meet this requirement?
1. Excellent writer and communicator who has the ability to demonstrate impeccable judgment, creativity, intellectual curiosity and strategic thinking.
Required
2. Excellent interpersonal relationship skills.
Required
3. Clear and engaging writer who is comfortable using AI prompts for drafting and understands how to tailor information and content for various target audiences.
Required
4. Ability to run consistent media relations activities that deliver measurable results and meet objectives.
Required
5. A quick and enthusiastic learner skilled at prioritizing, managing and completing multiple projects simultaneously in a fast-paced environment with exceptional organizational and planning abilities.
Required
6. Deadline-oriented, responds well under pressure, has a strong attention to detail, great follow-up and reporting skills.
Required
7. Solid experience working with digital communication tools and adept at experimenting with and learning new communication technologies.
Required
8. A self-starter who is comfortable and effective at working with people across all levels of the organization, including senior executives, managers, clinical staff, etc.
Required
9. Strong “reporter” mindset – seeking out interesting stories and asking insightful questions to identify key highlights and story angles to share.
Required
10. Top-notch proofreading and editing skills with a strong knowledge and use of AP style.
Required
11. Team player with ability to work collaboratively with others in the organization and outside agency partners.
Required
Physical Requirements & Occupational Exposure/Risk Potential
1. Physical Requirement - Climbing - Occasionally
2. Physical Requirement - Fine Motor Skills (pinching, gripping, etc) - Frequently
3. Physical Requirement - Hearing - Constantly
4. Physical Requirement - Pushing/pulling - Occasionally
5. Physical Requirement - Reaching - Occasionally
6. Physical Requirement - Sitting - Frequently
7. Physical Requirement - Standing - Frequently
8. Physical Requirement - Stooping/crouching/kneeling/crawling - Occasionally
9. Physical Requirement - Talking - Constantly
10. Physical Requirement - Walking - Frequently
11. Physical Requirement - Near Vision - Occasionally
12. Physical Requirement - Far Vision - Occasionally
13. Physical Requirement - Use of keyboard, mouse and/or computer equipment - Constantly
14. Physical Requirement - Lift up to 35 pounds without assistance - Frequently
15. Physical Requirement - Lift more than 35 pounds without assistance - Occasionally
I have reviewed the qualifications, physical requirements and occupational exposure/risk potential for this position and wish to apply