Posting Note: Business Analyst
Position Overview
The Business Analyst drives revenue growth by informing data-driven strategies to maximize donor lifetime value (LTV) across all fundraising programs and channels. This role combines advanced analytics with strategic insight to optimize donor acquisition, upgrade paths, and retention programs. The position is central to building sustainable fundraising growth through predictive modeling, multi-channel campaign analysis, and actionable donor insights. Working closely with the development & marketing teams, this analyst will leverage data science and marketing analytics to identify giving patterns, forecast donor behavior, and inform targeted engagement strategies that increase donor LTV while maximizing ROI.
Key Responsibilities
Donor Analytics
• Develop strategies for collecting, transforming, cleaning, and modeling data with the goal of identifying meaningful trends to support decision-making as well as validating quality to meet organizational requirements.
• Support acquisition and pipeline strategies through audience segmentation, donor journey mapping, and propensity modeling leveraging giving patterns, engagement levels, and behavioral and demographic data.
• Identify opportunities for donor upgrade and conversion helping to optimize donor LTV.
Digital Analytics
• Contribute to development and maintenance of end-to-end digital analytics infrastructure, including implementation of tracking tools, heat maps, and attribution modeling to optimize donor journeys.
• Support cross-channel digital fundraising optimization through cohort analysis, channel mix evaluation, and ROI modeling.
• Design and automate comprehensive reporting systems that connect digital engagement metrics to donor LTV and fundraising outcomes.
• Lead, document and maintain comprehensive site tagging & tracking data capture strategies using URL query parameters, UTMs, etc. that help aligns with the marketing teams objectives and measurement goals.
• Prepare analytical reports for leadership using relevant data to identify trends, patterns, and predictions.
• Analyze data and identify A/B and multivariate testing opportunities and collaborate with channel specialists to develop and execute test plans.

Preferred Qualifications:
• Strong analytical skills, a curious nature, demonstrated initiative, and the business acumen necessary to turn numbers into a narrative.
• Familiarity with fundraising strategy and industry best practices.
• Must be able to organize and prioritize work, be proactive, resolve problems, follow through, and simultaneously manage multiple priorities to ensure goals are met in a timely manner.
• Also required is dependability, attention to detail and excellent communication skills.
• The ideal candidate would have experience with Blackbaud products, advanced Excel skills and familiarity with SQL, Power BI and project management tools such as Smartsheet.

Working in close collaboration with leadership, the Sr Specialist develops and implements all aspects of multiple programs that align with hospital’s mission and support the Foundation’s goals. Working independently, the Sr Specialist may be in charge of overseeing program/project execution that could include staffing, volunteers, budget and fundraising goals from start to finish. This position may also be responsible for special events that publicize the organization and its programs to the community. Position may have direct and/or indirect oversight of lower-level staff members and/or volunteers.

1. Program Development: Provides leadership and/or oversight in the development of fully-fledged programs complete with policies, procedures and techniques.
2. Staff Oversight: Responsible for training, assisting and collaborating with staff members who are involved in one or more programs. Indirect and/or direct supervision must facilitate communication, aid organization, coordinate objectives and ensure that standards are met.
3. Allocate Resources: Allocates a specific amount of resources for each program while avoiding the depletion of resources as well as the degradation of quality.
4. Manage Budgets: Creates and analyzes budgets for each program in order to minimize unnecessary expenditures, including complex budgetary planning and forecasting.
5. Process Documentation: Manages the tracking of deliverables, monitoring progress and translating data towards future growth projections.
6. Performs miscellaneous job related duties as requested.

To advance hope, healing and the best healthcare for children and their families

Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.

We realize this vision by:

• Offering the most comprehensive care across ages, communities and specialties
• Investing in innovative research, including emerging treatments, tools and technologies
• Advancing education and training to shape the next generation of clinical leaders
• Advocating for the health and well-being of children and families

• We place children and families at the center of all we do
• We deliver exceptional care, every day and in every way
• We collaborate with colleagues, partners and communities to amplify our impact
• We set the standards of pediatric healthcare today, and innovate for the future
• We are accountable for making the highest quality care accessible and affordable