As a key member of Phoenix Children’s Marketing team, the Senior Consumer Strategies Manager plays an integral role in marketing Phoenix Children’s physicians and other providers, medical specialties, facilities and other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. Reporting to the Director of Consumer Strategies, this individual plays a key role in contributing to a consumer-focused, evidence-based marketing approach that is being shaped at Phoenix Children’s. This professional develops and executes strategic marketing plans, ad campaigns and other marketing initiatives to increase revenue and profitability, while increasing brand awareness, perception, engagement and loyalty to the organization.

1. Annual Marketing & Communications Planning
   • I.Develops and executes the annual service line strategic marketing plan(s), with distinct focus on patient acquisition and retention, utilizing financial, operational and market share data and analytics to prioritize efforts and to develop goals, strategies and KPIs.
   • II.Manages all service line digital content (including online physician bios) and social media content, including blogs.
   • III.Develops all communications to referring/potential referring physicians to educate and/or generate new patient acquisition and patient retention.
   • IV.Oversees mystery shopping initiatives of their respective service line(s), as well as the reporting of results and follow-up strategies to enhance the consumer experience.
   • V.Serves as Marketing’s point of contact for non-COE key service line(s) and a minimum of 4 other medical programs and services.
2. Ad Campaigns & Other Key Marketing Initiatives
   • I.Serves as the point of contact for the respective service line(s) operational and physician leadership. This individual manages the development and execution of all service line ad campaigns and other key marketing initiatives with paid media.
   • II.Oversees operational readiness before the launch of any ad/marketing campaign to ensure a seamless patient journey. Must be able to pivot due to changes in access or quality, or a significant increase/decrease in volumes.
   • III. Takes a metrics-driven approach to developing and executing marketing strategies with an eye for creativity.
   • IV.Working under the direction of the Director of Consumer Strategies, this professional continually analyzes and monitors industry and service line trends.
3. Digital Marketing
   • I.Monitors SEM results reports, participating actively in digital agency calls to flag opportunities or concerns, and make adjustments accordingly.
4. Budget & Monitoring
   • I.Develops and manages service line marketing budget.
   • II.Is responsible for tracking and measuring all campaigns/activities; provides quarterly reports to service line operational leaders, physicians and other key stakeholders.
5. Service Line Patient and Physician Communications
   • I.Supervises the Consumer Strategies Specialist in developing and executing:
   • - Patient communications on program openings/closures, quality issues, new/departing physicians, etc.
   • - Communications to referring/potential referring physicians to educate and/or generate new patient acquisition and patient retention.
   • - Patient education materials for that service line
6. Performs miscellaneous job related duties as requested.

Mission

To advance hope, healing and the best healthcare for children and their families

Vision

Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.

We realize this vision by:

• Offering the most comprehensive care across ages, communities and specialties
• Investing in innovative research, including emerging treatments, tools and technologies
• Advancing education and training to shape the next generation of clinical leaders
• Advocating for the health and well-being of children and families

Values

• We place children and families at the center of all we do
• We deliver exceptional care, every day and in every way
• We collaborate with colleagues, partners and communities to amplify our impact
• We set the standards of pediatric healthcare today, and innovate for the future
• We are accountable for making the highest quality care accessible and affordable