Consumer Strategies Specialist

Position Details

Department: CORP | Marketing
Category: Communications/PR/Publications
Location: Phoenix
Employee Type: Regular
Posting #: 653892
Posted On: 3/14/2022

Position Summary

As a key member of Phoenix Children’s Marketing team, the Consumer Strategies Specialist assists the Director and Consumer Strategies Managers in developing and executing the department’s strategic initiatives. Working under the direction of the Director of Consumer Strategies, this professional helps ensure the strategic marketing plans, campaigns and other key initiatives are developed in a timely manner. The person in this role is responsible for developing and executing a number of essential marketing services, including all physician bios, mystery shopping, call center, activity, patient and physician communications, patient education materials, copywriting and other important department offerings.

Position Duties

  1. Physician Biographies, Web Content and Social Media
    • I.Develops service line web and social media content, including blogs and posts.
    • II.Ensures all physician and other provider bios (in both Find a Doctor and Meet Your Team) are developed and executed in a timely way.
    • III. Works with Phoenix Children’s department leaders and practice managers to ensure provider bios remain up to date.
    • IV.Serves as the point of contact for the copy writing agency and all freelance copywriters in their varied assignments.
    • V. Serves as the project manager for all photography/videography shoots with the ad agency of record and other media agencies.
  2. Mystery Shopping
    • I. Supports the department in all mystery shopping initiatives.
    • II. Maintains a Mystery Shopping Calendar to ensure the system’s departments are taking advantage of mystery shopping opportunities.
    • III. Serves as the liaison between the operational leaders, Marketing and the mystery shopping partner to ensure that departmental locations and contact information of the practices/locations are identified timely and accurately, and that communication between the agency and Marketing is seamless.
  3. Special Events & Sports Activations
    • I.Plays a key role in planning and executing a number of community events and sports program activations, including the contracted professional sports teams, as well as community school and league teams.
  4. Patient and Physician Communications, and Educational Materials
    • I.Under the direction of the Consumer Strategies Managers, assists in the development of patient communications on program openings/closures, quality issues, new/departing physicians, etc.
    • II.Manages the timely development and execution of communications to referring/potential referring physicians to educate and/or generate patient acquisition and retention.
  5. Reports Development
    • I.Assists the Marketing Team in compiling data for the department’s quarterly reports to Phoenix Children`s senior leadership, service line, operational and physician leadership.
  6. Performs miscellaneous job related duties as requested.

Phoenix Children's Mission, Vision, & Values

Mission

To advance hope, healing and the best healthcare for children and their families

Vision

Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.

We realize this vision by:

  • Offering the most comprehensive care across ages, communities and specialties
  • Investing in innovative research, including emerging treatments, tools and technologies
  • Advancing education and training to shape the next generation of clinical leaders
  • Advocating for the health and well-being of children and families
Values
  • We place children and families at the center of all we do
  • We deliver exceptional care, every day and in every way
  • We collaborate with colleagues, partners and communities to amplify our impact
  • We set the standards of pediatric healthcare today, and innovate for the future
  • We are accountable for making the highest quality care accessible and affordable
The position has been closed or filled.

Please search our career site for positions that are currently active and accepting resumes at https://careers.phoenixchildrens.com