Position Details

Department: Marketing & Communications
Category: Any
Location: Phoenix
Posting #: 356918
Date Posted: 10/2/2017
Employee Type: Regular

Position Summary

The Manager, Public Relations & Communications works with senior leadership to develop and implement communication strategies for internal & external audiences. Responsibilities also involve handling all communications with the public, including events and press releases. This position interacts with physicians, nurses, managers, and administrators, and must have excellent communication skills.

PCH Values

  • Family-Centered care that focuses on the need of the child first and values the family as an important member of the care team
  • Excellence in clinical care, service and communication
  • Collaborative within our institution and with others who share our mission and goals
  • Leadership that set the standard for pediatric health care today and innovations of the future
  • Accountability to our patients, community and each other for providing the best in the most cost-effective way.

Position Duties

  1. Responsible for developing and implementing strategic, creative and results-oriented Public Relations programs that use traditional and digital media channels to support Phoenix Childrens brand strategies and enterprise initiatives.
    • Develop and implement creative PR programs that impact and align with the business growth and overall Marketing and Communications strategies for Phoenix Childrens business lines/internal brands; including Hospital, PCMG, PCCN, Employees and Patients.
    • Manage media relations by writing and managing approval and distribution of releases, pitching story ideas both verbally and in writing, and facilitating and preparing for media spokesperson interviews.
    • Develop strong media contacts to generate high-quality and in-depth coverage of Phoenix Childrens Hospital, the treatments we provide, our pediatric expertise and the family-centered care that we provide to our patients and their families.
  2. Establish strong partnerships with internal stakeholders, external agencies, and members of the media to provide effective PR counsel and ensure that PR efforts are integrated with brand strategies and programs.
    • Develop and hone the tone and voice of senior leadership in order to gain their trust and confidence that materials can be written on their behalf with little to no guidance or input.
    • Ensure that all PR strategies and messages protect the organizations reputation and are consistent with Phoenix Childrens branding initiatives, marketing messages and media policy.
    • Recognize, elevate and manage crisis issues effectively.
  3. Showcase strong B2B and B2C content development capabilities including independent researching, writing, editing, and/or outsourcing of written assets. Be informed about industry trends, competitive landscape and growth opportunities to inform thinking and execution of brand strategies.
  4. Performs miscellaneous job related duties as requested.

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Position Qualifications

Please review the following qualifications and specify whether you meet each of the requirements listed.
Do you meet this requirement?
1. Bachelor's Degree in Public Relations, Marketing or other related field Required
Do you meet this requirement?
1. At least 7 years experience, with emphasis on media relations, content production, and social media expertise Required
Do you meet this requirement?
Special Skills
1. Advanced plan writing and implementation expertise Required
2. Strong emphasis on outcome-based measurement and PR evaluation skills Required
3. Excellent writing, editing and verbal communication skills Required
4. Effective in partnering with, advising and reporting to management and team members Required
5. Creative thinking and drive toward innovation Required
6. Media pitching and presentation skills Required
7. Strong strategic planning and project management skills with results orientation Required
8. Social media expertise: governance, planning, execution and measurement Required
9. Strong understanding of brand journalism and content production trends and writing style Required
10. Self-starter, assertive and proactive yet a strong team player Required
Physical Requirements & Occupational Exposure/Risk Potential
1. Physical Requirement - Feeling (sensing textures and temperatures) Occasionally
2. Physical Requirement - Hearing Constantly
3. Physical Requirement - Pushing/pulling Occasionally
4. Physical Requirement - Sitting Frequently
5. Physical Requirement - Standing Frequently
6. Physical Requirement - Stooping/crouching/kneeling/crawling Occasionally
7. Physical Requirement - Talking Constantly
8. Physical Requirement - Walking Frequently
9. Physical Requirement - Near Vision Constantly
10. Physical Requirement - Far Vision Frequently
11. Physical Requirement - Color Discrimination Frequently
12. Physical Requirement - Use of keyboard, mouse and/or computer equipment Constantly
13. Physical Requirement - Lift up to 35 pounds without assistance Occasionally
14. Occupational Exposure/Risk Potential - Inside office environment Applicable
I have reviewed the qualifications, physical requirements and occupational exposure/risk potential for this position and wish to apply