The Brand manager is responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. These professionals continuously monitor marketing trends, keep a close eye on competitive products in the marketplace and look for opportunities to further their brands. They also regularly meet with appropriate personnel associated with the brand to ensure they maintain a strong day-to-day business understanding of their current and future business objectives. Working under the direction of the Director of PCH Brands, brand managers serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.

1. Plan, develop and direct marketing efforts for particular brands or products
   • Meet at least monthly with the key stakeholders for the brand
   • Provide transparent, complete and detailed plans for activities on each brand
   • Take a lead role in suggesting, designing and executing brand strategies
2. Conceptualize strategic initiatives and implement details of a brand campaign
   • With other brand managers, the Director of PCH Brands and brand stakeholders develop campaigns and initiatives that support and develop the brand in line with agreed upon goals
3. Supervise and author brand content
4. Manage marketing partners such as PCH internal content team, advertising agencies, digital marketing firms and production companies
5. Implement the insights provided by the marketing analytics function to modify, update, and create new initiatives targeted at improving brand penetration and reach
6. Performs miscellaneous job related duties as requested.

Mission

To advance hope, healing and the best healthcare for children and their families

Vision

Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.

We realize this vision by:

• Offering the most comprehensive care across ages, communities and specialties
• Investing in innovative research, including emerging treatments, tools and technologies
• Advancing education and training to shape the next generation of clinical leaders
• Advocating for the health and well-being of children and families

Values

• We place children and families at the center of all we do
• We deliver exceptional care, every day and in every way
• We collaborate with colleagues, partners and communities to amplify our impact
• We set the standards of pediatric healthcare today, and innovate for the future
• We are accountable for making the highest quality care accessible and affordable