1. DIGITAL MARKETING STRATEGY
   • Develop strategy for digital marketing across multiple campaigns and initiatives, recommending best social and web channels for use, most compelling content for the target audiences, and timelines
   • Collaborate to create new or source existing marketing assets to drive successful digital campaigns which speak to a variety of audiences and with a vast array of themes
   • Work with appropriate analytics team members to obtain metric reports and measure effectiveness of digital campaigns and online assets
2. ONLINE ADVERTISING
   • Develop online advertising strategies in support of campaigns and initiatives
   • Create or source content to drive online advertising to maximum effectiveness
   • Work across teams to analyze and report results of online campaigns with recommendations and plans to improve on-going and future campaigns
3. WEBSITE CONTENT DESIGN & MANAGEMENT
   • Deliver strategy for website content needed to support campaigns, events and e-philanthropy
   • Work with vendors, internal teams and cross-organizationally to develop copy and visual assets to deliver compelling content consistent with branding and driving results
   • Collaborate with all Foundation departments to ensure the website content drives the mission and supports marketing activities
4. E-PHILANTHROPY
   • Tracking the trends in digital marketing, engage with Foundation leaders to advance fundraising and e-philanthropy into the future to engage supporters and donors online with constantly improving digital marketing
   • Work with appropriate teams to deliver customized content to various segments of our contacts and prospects
   • Drive digital content strategy and for all e-initiatives including but not limited to email campaigns, e-newsletters, e-blasts
5. PROJECT MANAGEMENT
   • Manage and coordinate tasks for multiple projects and initiatives simultaneously, working with outside vendors and internal teams to maximize effectiveness of digital campaigns
   • Work with stakeholders to define project scope, track milestones, risks and budgets of individual projects
6. Performs miscellaneous job related duties as requested.

Mission

To advance hope, healing and the best healthcare for children and their families

Vision

Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.

We realize this vision by:

• Offering the most comprehensive care across ages, communities and specialties
• Investing in innovative research, including emerging treatments, tools and technologies
• Advancing education and training to shape the next generation of clinical leaders
• Advocating for the health and well-being of children and families

Values

• We place children and families at the center of all we do
• We deliver exceptional care, every day and in every way
• We collaborate with colleagues, partners and communities to amplify our impact
• We set the standards of pediatric healthcare today, and innovate for the future
• We are accountable for making the highest quality care accessible and affordable